audio branding
Floating around the airwaves since the middle of last century, audio branding is a popular technique which centres on engaging all the website user's senses.
By incorporating an element of audio branding content on a website, users are encouraged to make a connection to a specific brand through recognition of a particular sound.
Unique sounds, like smells, can evoke emotions and are, on the whole, more easily remembered than conventional marketing messages. What's more, audio branding allows brands to be communicated even when your attention is elsewhere - think of Intel's worldwide signature or McDonald's "I'm Lovin' It" jingle - even if your eyes are not focused on the website in question, your ears are still listening.
So simple yet very effective - just how we like it!
Our audio services include:
- Podcasting: Newscasts, Infocasts,
Conference and event casts
- Brand Identity signatures
- Voice overs
- Animation theme tunes
.....
If you require a more extensive insight into Pomegranate Media's audio experience please contact us.
Our audio services include:
- Podcasting: Newscasts, Infocasts,
Conference and event casts
- Brand Identity signatures
- Voice overs
- Animation theme tunes
.....
If you require a more extensive insight into Pomegranate Media's audio experience please contact us.
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